Privacy Policy

Last updated: 2026-02-17

Summary

  • We collect your blueprint answers to generate your results and report.
  • If you choose to enter your name and email (for example, to view a mini-quiz result or request report delivery), we store that contact information with your results.
  • Psychological/mental-health-adjacent information can be sensitive. We require explicit consent before you start.
  • We do not sell your personal data.
  • You can request deletion of your data.

Who we are

This service (“BestSelf Blueprint”) is operated by BestSelf Co. (we/us).

What we collect

Depending on how you use the product, we may collect:

  • Blueprint answers: your responses across personality and wellness questionnaires.
  • Session data: an anonymous session token stored in your browser to resume progress.
  • Usage data: basic analytics/event data to improve reliability and user experience (only if enabled).
  • Contact/payment information: if you provide your name/email (for example, to reveal a mini-quiz result or request report delivery) or purchase a full report. Payments are handled by a payment processor (e.g., Stripe).

Sensitive data & explicit consent

Your blueprint answers may relate to mood, anxiety, relationships, and other personal topics. In some jurisdictions this may be treated as sensitive personal data.

We ask for explicit consent before you start BestSelf Blueprint. You can withdraw consent by stopping use and requesting deletion.

How we use your data

  • Provide the BestSelf Blueprint experience and save your progress.
  • Compute scores and generate your results/report.
  • Maintain security, prevent abuse, and debug issues.
  • With your permission, send emails related to your report or purchase.

Legal bases (GDPR/UK GDPR)

We rely on the following legal bases, where applicable:

  • Consent: for processing sensitive blueprint answers.
  • Contract: to provide the service you request (e.g., a paid report).
  • Legitimate interests: security, fraud prevention, and service improvement.

Sharing

We share data only with service providers needed to run this product (e.g., hosting/database, analytics if enabled, and payment processors). These providers are bound by contractual obligations to protect your information.

We do not sell your personal information.

Security

We use industry-standard safeguards such as encryption in transit (TLS) and access controls. No system is 100% secure, but we work to protect your data.

Retention

We retain blueprint data as long as needed to provide the service and comply with legal obligations. We aim to minimize retention where possible.

Your rights (GDPR/CCPA)

Depending on where you live, you may have rights to:

  • Access the personal information we have about you
  • Request correction or deletion
  • Object to or restrict processing
  • Data portability (where applicable)
  • Opt out of sale/sharing (we don’t sell data)

To exercise rights, contact us at support@bestself.co. If you can, include your session token (shown in the blueprint header) so we can locate and delete your data.

Cookies & local storage

We use local storage in your browser to keep an anonymous session token so you can resume your blueprint. We may use cookies or similar technologies for analytics only if enabled.

Children

This service is intended for adults. You must confirm you are 18+ before starting BestSelf Blueprint.

Changes

We may update this policy from time to time. We will post the updated version on this page.

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